The application of AI for sales is a controversial topic in the sales industry. Even though some stakeholders are opposed to the idea of taking this route, others consider it valuable and have found effective ways to adopt it in their sales process. The only way to resolve this debate is to look at the available evidence.
As per the latest research, organizations that pioneered the use of AI for sales increased the number of leads and appointments they received by up to 50%. Not to mention, they cite overall costs by 40-69%, and reduced call time by up to 70%. So, are you ready to join the winning team? Read on below to uncover more!
What is Artificial Intelligence in Sales?
AI for sales is simply the application of AI to optimize various aspects of the sales process. It entails using advanced algorithms to automate repetitive tasks, generate actionable insights for sales teams through data processing, and make predictions. When combined with human expertise, AI can immensely bolster sales performance.
So, why precisely is AI for sales necessary? For starters, AI can help sales professionals by reducing their workload. And even though AI takes on low-value, time-consuming, and repetitive tasks, sales professionals can focus on high-value activities and boost productivity.
It doesn’t end at that considering AI’s ability to understand or predict customers’ need by merely observing and analyzing their behavior makes it possible for sales teams to serve their customers better. Understanding customers’ specific needs allows salespeople to tailor their solutions and deliver great service.
Will AI Replace Salespeople?
With the continuous rise of AI, there has been a nagging question: will AI replace salespeople? The simplest answer to this question is no. Artificial intelligence is not there to replace sales professionals. While AI offers a host of benefits, it fails in aspects where more human traits, such as emotional intelligence are required. For this reason, AI can’t handle the high-value interactions and strategic decision-making that salespeople can- and these are often required in the vast majority of sales scenarios.